Know Your Fish ~ Know Your Fishers ~ Know Your Fishery
OneForNeptune is committed to advancing the sustainable seafood movement through our operations and outreach efforts. We join a dedicated community of harvesters, industry members, and advocates working toward solutions in seafood. Our business model targets inefficiencies in the seafood supply chain, meaning that the growth of our company has the direct effect of decreasing seafood waste and underutilization.
We are actively working with seafood processors to assess and develop their capacity to sell offcuts suitable for our use. Simultaneously, we seek to establish a consumer base for a shelf stable seafood offering, which incurs a lower carbon footprint than seafood in the fresh and frozen supply chains. These products are also significantly less susceptible to spoilage from post-harvest through the consumer level, where the majority of seafood loss occurs. Our effort to advance sustainable seafood extends beyond our business model via partnerships and outreach efforts. We have found that the average person knows very little about seafood and is shocked to learn that 90% of our fish is imported, or about the degree of overexploitation of global fish stocks, for example. In order to care about the issues in seafood, a person must know about the issues in seafood. Our digital marketing approach includes the dissemination of content from seafood advocacy partners and colleagues in the scientific community. We are also committed to being a 1% For the Planet Company, contributing to fishery and aquaculture development projects and promoting their importance.