OneForNeptune is committed to advancing the sustainable seafood movement through our operations and outreach efforts. Our business model targets inefficiencies in the seafood supply chain, meaning that the growth of our company has the direct effect of decreasing seafood waste and underutilization.
We are actively working with seafood processors to assess and develop their capacity to sell offcuts suitable for our use. Simultaneously, we seek to establish a consumer base for a shelf stable seafood offering, which incurs a lower carbon footprint than seafood in the fresh and frozen supply chains. These products are also significantly less susceptible to spoilage from post-harvest through the consumer level, where the majority of seafood loss occurs. Our effort to advance sustainable seafood extends beyond our business model via partnerships and outreach efforts. We have found that the average person knows very little about seafood and is shocked to learn that 90% of our fish is imported, or about the degree of overexploitation of global fish stocks, for example. In order to care about the issues in seafood, a person must know about the issues in seafood. Our digital marketing approach includes the dissemination of content from seafood advocacy partners and colleagues in the scientific community, which is congruous with the brand identity OneForNeptune is developing. We are also committed to being a 1% For the Planet Company, contributing to aquaculture development projects and promoting their importance.
- Waste: The quantity of seafood losses in the US could provide the total yearly target quantity of protein for 10.1 million men or 12.4 million women, EPA + DHA for 20.1 million adults
- Nutrition: Seafood, like salmon and shrimp, has less than ⅓ the saturated fat of beef. Saturated fat is a leading cause of heart disease
- Nutrition: Eating the recommended 2 servings of fish per week can reduce risk of cardiovascular disease by 36%, yet 80–90% of Americans do not meet healthy recommendations for seafood consumption.
- Market/Future: Per capita beef consumption in China is projected to rise sevenfold by 2023/24 and it’s been estimated that China's beef imports will skyrocket 3,500 percent to $150B by 2050 on the back of the rising affluence of its growing middle class. In July of 2017, China once again began importing US beef after 13 year trade ban.
- Aquaculture: Aquaculture has been the fastest growing global food industry for decades. Much of this has been freshwater aquaculture in Asia, but the offshore mariculture industry is burgeoning. 71% of the earth is ocean but marine food now contributes only 2% to the human food supply because farming on land predates mariculture by several millennia. The technology now exists for large-scale offshore farming and awareness of the importance of sustainable sourcing in fisheries has never been greater.